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WWE is likely to start a new show. Sources claim that it is aimed at attracting an audience on social media platforms. The registration for the same has reportedly taken place, though nothing has been official as of now. Given the talent in the company and room for expansion, the TKO group seems to have decided to start a new show in the company.
On the 17th of May 2024, a trademark was signed by the company for the same. It is based on the Entertainment and Pro Wrestling fields under the United States Patent and Trademark Office. It seems like the company is aiming to get more followers on digital platforms. The statement of the Trademark is also out and has some interesting points in it.
It states that the trademark is intended to cover aspects like Entertainment services involving Pro Wrestling. It read that the services include the production and exhibition of Pro Wrestling events through various platforms. It is also aimed at generating news and updates regarding Wrestling. It was regarded as providing data for Sports entertainment through media.
"Mark For WWE VAULT™ trademark registration is intended to cover the categories of entertainment services, namely, a show about professional wrestling; entertainment services, namely, the production and exhibition of professional wrestling events rendered through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing wrestling news and information through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing information in the fields of sports and entertainment through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing a website in the field of sports entertainment information," read the statement of trademark.
There is doubt among the fans if there would be an expansion of the brand. However, something like it seems unlikely given the statement in the trademark. In the future, one might witness such massive changes.