Nick Khan backs WWE and TKO's strategy of increasing ticket prices

Overview

• Nick Khan claimed that TKO has increased the ticket prices based on the marketplace
• The WWE President felt the reduction in live shows had led to an increase in demand for main shows
• Nick claimed that there is a huge demand for tickets in the European Tour and Saudi Arabia in 2026

Nick Khan claimed that TKO has increased the ticket prices based on the marketplace. The WWE President felt the reduction in live shows had led to an increase in demand for main shows. Nick claimed that there is a huge demand for tickets in the European Tour and Saudi Arabia in 2026.

Speaking on the TKO Earnings Call, Nick stated that tickets for main shows, such as Raw, SmackDown, SNME, and PLEs, have experienced a significant surge in demand following the reduction in the number of live events. He explained that TKO's move to increase the ticket prices has been based on the demand in the market.

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"Capacity continues to be very high. We've adjusted prices accordingly to reflect the marketplace. That's for the PLEs, Raw, SmackDown, Saturday Night's Main Event, and every other ticketed program WWE has... one of the first things we collectively did [with TKO] was reduce the non-televised live events, which created more scarcity in the marketplace for our televised events, and our continued international expansion only furthered that," Nick said.

"Tickets are already on fire," - Nick Khan

The WWE President noted that there is a huge demand for tickets for the European Tour and the Royal Rumble weekend in Saudi Arabia in 2026, in the lead-up to WrestleMania. He felt it had led to a scarcity of shows in the United States, increasing the demand for ticket prices there.

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"So even in January, you'll see us on a European tour for Raw and SmackDown. Leading into the Royal Rumble, which takes place in Saudi Arabia. Tickets are already on fire for that event and, again, create more scarcity in the United States. Which is a good thing in terms of our overall gates," Khan added.