40 brands eye Manu Bhaker who now charges 6 times more to gain crores for endorsement after Paris Olympics 2024 success

Manu Bhaker has witnessed a massive spike in demand for her brand endorsements. The star shooter is now charging about 1.5 crores to endorse a single brand whereas she used to charge about 20 to 25 lakhs before the Paris Olympics. The massive spike has been a result of the success of Bhaker in the ongoing Olympics.

Manu Bhaker has won Bronze medals in two events. In the Women's 10m Air Pistol Individual and the Mixed team events, she grabbed Bronze medals. Following the wins, there has been a spike in demand for Manu. Neerav Tomar, CEO of IOS Sports & Entertainment, spoke to the media and confirmed the spike in demand for the star Shooter.

Tomar confirmed that a couple of endorsements have been confirmed by the association. The focus seems to be on long-term deals. Neerav claimed that about 40 brands have approached Manu for endorsements. He added that the value of Many has increased by five to six times. Tomar confirmed about the price Manu has been charging since winning Bronze medals.

'Her brand value has jumped five to sixfold' - Neerav Tomar

Neerav added that Manu used to charge about 20-25 lakhs for an endorsement. But after the Paris Olympics, she has increased it to around 1.5 crores for a deal. Neerav claimed that such deals have been exclusively for a year. The focus, however, seems to be to bag long-term endorsements. The star Shooter and her team are aiming to secure the same.

"Her brand value, of course, has jumped five to sixfold. So anything we were doing before was in the vicinity of Rs 20-25 lakhs, now it has gone to the region of about Rs 1.5 crore for one deal of endorsements. This is a one-year kind of engagement for a brand category with exclusivity," added Neerav in his statement.