In an attempt to save the company, Ubisoft is now eyeing a complete Tencent buyout as one of the options on the table. A report from Bloomberg reveals that the matter is being discussed privately between the Guillemot family and Tencent. This comes after the company shares dropped to an all-time low following multiple unfavourable releases.
“The Chinese tech company and Guillemot Brothers Ltd. have been speaking with advisers to help explore ways to stabilize Ubisoft and bolster its value. One of the possibilities being discussed would involve teaming up to take the company private, according to the people,” said the Bloomberg report.
As of now, Tencent owns almost 10% of Ubisoft, while the majority share is held by Guillemot Brothers. The talks of going private have been rising since a few months back, but at the time it wasn’t much paid attention to.
The talk about a buyout is in a very early stage, and Ubisoft may land on another solution. They still have one more shot with Assassin’s Creed Shadows. However, if the situation persists with stock tanking, we might see an official announcement in the following months.
Also Read: Assassin's Creed Shadows co-op mode reportedly in development
Ubisoft going back to Steam releases
Ubisoft’s latest entry in the AAA market, Star Wars Outlaw also failed to meet the company's expectations and reportedly sold only a million copies a month after release. This has seemingly resulted in a pushback for the upcoming Assassin’s Creed game for better optimization.
As of now, the new release day is moved to February 14, 2025 alongside that, Ubisoft has also decided to start releasing games on Day 1 on Steam to further boost sales. The company is currently radio silent, but leaks suggest the devs are back on optimizing the game to give it a proper release. More details should emerge soon.
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