Games Industry analysts continue to speculate $100 price tag for GTA 6

Another game industry analyst has now speculated that Take-Two, the parent company for Rockstar Games may be planning a $100 price tag for GTA 6. Equity research at Wedbush Securities, ‘Michael Pachter’ recently touched upon the topic in his research note discussing the release of GTA 6 which is due this year.

“We think the company has plans to sell the game at a previously unheard of price point, and suspect that management can offer consumers an incentive to pay $100 or more per unit by rewarding them with a large amount of in-game currency to be spent in GTA Online,” Pachter said as per VGC.

Not the first mention of GTA 6 with $100 price tag

Before this, Matthew Ball of Epyllion revealed that the entire gaming industry is expecting a $100 price for the game. Ball discussed this in his State of Video Gaming in 2025 report which predicted GTA 6 will change a lot of things. However, even if the price works for GTA 6, it may not be the case for other games.

Take-Two noted an affordable price for GTA 6, meaning the price will increase. However, considering the number of copies the game will sell and the revenue it will generate $80 is also a good possibility for the game and is also a speculated price range for the game. Then again, who is going to buy only the base game for the game of the decade?

Also Read: How much GTA 6 will cost in India?

Gaming Industry giving ideas to Take-Two?

One thing to note is that the entire speculation for the $100 price tag comes from the hype for GTA 6. Take-Two and Rockstar games are yet to announce a price, but with most people speculating on one, it’s already becoming an expectation that the company will not have a hard time following up. That doesn’t mean the game will not be worth its price, but it’ll be something that gamers wanted to pay all along.