G2A’s CEO believes the game industry is ‘gearing up for a breakthrough’

The video game industry, for the last few years, has been in a weird spot. Despite some incredible game releases, the number of layoffs has also been at its peak. This is because while there were many successful games, there were a lot more ambitious releases that failed to reach revenue expectations or resonate with gamers.

Speaking about the situation in an interview with Insider Gaming, CEO and co-founder of G2A, Bartosz Skwarczek called the past years challenging but says he has high hopes this year. “The reset button has been hit, and the industry is gearing up for a breakthrough. I believe we’re about to see a rebound in the gaming industry,” Skwarczek said.

Upcoming games like Ghost of Yotei, Monster Hunter Wilds, GTA 6, and more, along with Nintendo Switch 2, have got everyone excited. All of these things have Skwarczek believing the industry is on the verge of a ‘major breakthrough.’

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AI integration to play a major role in the game industry

Speaking of current Artificial Intelligence (AI) trends, Skwarczek also believes that AI will have a major role in the game industry, particularly in faster asset creation, dynamic content and story generation, and improved financial stability for developers.

This topic was also touched on by the CEO of Take-Two, Strauss Zelnick, who says while AI will help with small tasks, it will allow the team to spend more time on creative work. If taking about time-saving and faster game launches, Zelnick says this won’t be the case.

Whatever the case may be, the ultimate issue for those making the games comes down to job security. For that, Larian Studios CEO Swen Vincke advises to make good games and not a corporate checklist, and everything else will sort itself out.