WATCH: Chinese fans give thunderous welcome to Stephen Curry and team during Curry Brand Tour

Stephen Curry got a terrific reception from the Chinese fans on his latest tour to Asia. The star player is in Asia in collaboration with Under Armour to set up retail stores in the continent. In 2017, Stephen became a sensation in China by becoming the highest-selling jersey. Since then, there have been consistent efforts made by the star player to make inroads into Asia.

Later in 2018, LeBron James became the player with the most selling jerseys in China. Stephen took to Instagram and mentioned the warm welcome he received. "Unreal welcome for our first Curry Brand Tour. Let’s go!@underarmour @currybrand," wrote Curry on Instagram. The welcome he received from the fans has gone viral on X and other social media platforms.

Watch the welcome for Stephen Curry in China here -

CRAZY: Stephen Curry has arrived in China for his Curry Brand Tour and the welcome from the fans was WILD

🔥🔥

(via StephenCurry30/IG)
pic.twitter.com/njRxfEVl8n

— ML Basketball (@_MLBasketball) September 11, 2024

Basketball as a sport has a rich history in China. Right from the 1890s, the country has embraced the sport. There is a lot of hype for some of the top stars of the sport. Kobe Bryant was one of the most popular players in China at his peak. Likewise, the local player named Yao Ming was a brand in himself. It seems like the new stars are conquering the Chinese territory.

Is Stephen Curry trying to be the new Kobe Bryant?

In every off-season, Kobe used to visit China to interact with the fans. There were many cities that had the store of Kobe. In 2009, the star player was named the Cultural Ambassador of the Asia Society. Even after retiring, the legendary player made efforts to visit the Asian country and interact with the fans. It seems like Stephen Curry is trying to do the same.

Kobe helped China in a lot of aspects. He set up the Kobe Bryant China Fund and helped poor children to play the sport. The fund is used to help the children to learn Mandarin language and cooking. However, everything started with the setting up of the retail stores. It looks like Stephen is going the same route. One must not be surprised if he becomes as famous as Kobe.