WWE shop reveals top 10 merchandise selling wrestlers of 2025

Overview

• WWE Shop has revealed the top 10 merchandise selling wrestlers of 2025, as of November 11
• The list features top female Superstars like Rhea Ripley, Alexa Bliss, and AJ Lee, who returned to WWE for the first time in over 10 years
• Other top Superstars include CM Punk, John Cena, Roman Reigns, Cody Rhodes, Jey Uso, Penta, and Jacob Fatu

The WWE Shop has revealed the top 10 merchandise selling wrestlers of 2025, as of November 11. The list features top female Superstars like Rhea Ripley, Alexa Bliss, and AJ Lee, who returned to WWE for the first time in over 10 years. Other top Superstars include CM Punk, John Cena, Roman Reigns, Cody Rhodes, Jey Uso, Penta, and Jacob Fatu.

Cena has arguably the biggest WWE Superstar of 2025 for obvious reasons, as it is his final year as an active wrestler. Despite having a part-time schedule, Roman Reigns has managed to be in the top 10 wrestlers with highest selling cieling in the year 2025.

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CM Punk has won the world title twice in the year and has been as over as ever. Cody Rhodes has Main Evented the Night 2 of both SummerSlam and WrestleMania along with Cena, showcasing his star power. Jey Uso has been one of the top attractions of WWE in 2025, much like he was in 2024.

Rhea Ripley, AJ Lee, and Alexa Bliss top the WWE shop from the Women's Division in 2025

Two of the other male Superstars in the list are emerging ones like Penta and Jacob Fatu, who have been in the mid-card title scenarios. One surprising name in this might be Alexa, who has gotten past other top female Superstars to be in the top 10 in the list.

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Rhea continues to be the biggest draw in the Women's division and is as popular as ever. AJ Lee, who returned to WWE after 10 years, has been a huge draw in her limited time since then. It shows how long the fans have been waiting to root for her in WWE.