How has Roman Reigns' return and brand change helped WWE Smackdown get better?

The return of Roman Reigns certainly changed WWE Smackdown for good. While the OTC has been responsible for the rise in TV ratings, there has been an emphasis on the production and the creative teams to provide better output for the fans. The change of logo and other creative decisions have ensured the Blue brand has gotten better.

Roman Reigns returned at Summerslam and showed up on Smackdown a week after it. Since then, there has been a rise in the viewership of the blue brand. The presence of Roman has also meant more screen presence, potentially one-half of it being in the first half or somewhere and the other half in the main event.

Given the popularity of the OTC, one can expect a lot of viewers to view the shows. While his return was a massive advantage, there has been another massive step taken by the company to promote the blue brand. In the Netflix Era, Smackdown is likely to be a 3-hour show.

Unique types of matches on WWE Smackdown

Everything is heading towards a longer show. Hence, there is a need to build more and better stars than they already have currently in the blue brand. For that to happen, many unique kinds of matches have been taking place lately. Carmelo Hayes vs Andrade's series of 7 matches was a big step towards it.

Likewise, there have been unique matches on the blue brand almost every week. Cody Rhodes and Solo Sikoa fought for the world title in a steel cage match. There was a 6-man tag team match recently with the tag team titles hung at the top. 

Michin took on Chelsea Green in a dump match. Michin was also a part of the street fight which was loved by the fans. Such unique matches have led to the fans being interested not just in Roman's appearances, but also in the show overall. In the upcoming days, it looks like the blue brand is only going to get better.