'I see a bright future with much more growth...' - Marina Storti outlines WTA's future plans to enhance revenue and exposure

WTA Ventures, the commercial arm of the Women's Tennis Association, is on track for a strong performance in the first year of their mission to fuel the growth of professional women's tennis. The increase follows the launch of their new tactical skills to accelerate commercial growth and a series of deals with a plethora of partners and sponsors, as well as the success of the first campaign of the WTA Finals in Riyad, Saudi Arabia.

Just a month ago, a piece of news that could change the future of women's circuits perhaps went unnoticed. However, following that, the injection of the money is being leveraged by the WTA to, as mentioned, seek sustainable growth. In the same vein, WTA head venture Marina Storti feels that the arrival of the WTA Finals in Riyadh did not actually come without much criticism, few accusations, and scrutiny. However, the Italian defends the thoroughness of the selection process and highlights the commitment of Saudi Arabia to take the game within the borders.

"We've already seen that the Saudi Federation can organise and offer us a top-level event. Additionally, we wanted to support the economic growth of the players, providing an opportunity for them to earn a significant amount of prize money. Finally, we aimed to work with a partner that not only helps us grow the tournament as an event but also impacts the long-term growth of tennis," Marina Storti stated.

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I see a bright future with much more growth, especially for the women's circuit: Marina Storti

Meanwhile, few reports stated there is a possible union of the WTA with ATP.They have signed a plethora of commercial agreements but still have not consolidated their efforts under the same entity. In addition to this, Marina seems optimistic about the future of the sport.

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"I see a bright future with much more growth, especially for the women's circuit: the WTA can become an extremely significant institution," she added further.

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