WATCH: 'Let's take this joy of gaming...' - Microsoft CEO Satya Nadella provides update on Xbox strategy

It appears like Microsoft plans to keep releasing Xbox exclusives on other platforms until 2024. That's what Microsoft CEO Satya Nadella said in a letter that was distributed to coworkers and shareholders prior to being posted on LinkedIn. According to what Microsoft has been saying over the past month, any gadget with a screen might be an Xbox. 

Whether you liked Microsoft's most recent advertising campaign or not about 'This is an Xbox', we've already witnessed the results of this strategy before the campaign went live. Gamers are rather divided on the arrival of games like Sea of Thieves, Indiana Jones, Grounded, and others on the PlayStation.

The latest marketing campaign from Microsoft's gaming business, which categorizes almost everything as an Xbox, has fueled rumors that the company may be abandoning platform "exclusives." Last week, at a shareholder meeting, Microsoft CEO Satya Nadella made fresh remarks regarding this approach. He described the company's "love for gaming" and how the goal is to make Xbox available "everywhere" and on "all" devices.

Watch here the video:

Microsoft CEO says Xbox’s strategy going forward is “about being able to enjoy Xbox on all your devices” pic.twitter.com/kJc6Roi5Cq

— CharlieIntel (@charlieINTEL) December 17, 2024

The most recent ad campaign aids in delivering this message, "We said - let's take this joy of gaming everywhere, and that's why even these ads with Xbox now where we are redefining what it means to be an Xbox fan, it's about being able to enjoy Xbox on all your devices."

The ultimate goal is to 'build the best games' - Satya Nadella

Nadella went on to say that Microsoft's "strategy with Activision" is now in "full force" and that the tech giant is "fantastic" about the advancements that have been accomplished so far. The ultimate goal is to "build the best games that can be enjoyed by gamers everywhere" by utilizing the latest advancements in AI, cloud, console, and PC technology. 

Following Xbox CEO Phil Spencer's statement in November that there are no "red lines" on specific games internally and that anything in the first-party lineup may be distributed on rival platforms, Nadella made these remarks. In the same month, Phil also discussed Xbox's intentions for portable devices, albeit a release date may still be years off.