Krafton teams up with Mahindra to bring BE6 car inside BGMI

Krafton India and Mahindra team up for the first-ever collaboration to bring an Indian vehicle 'Mahindra BE6 electric SUV' inside BGMI along with a new event.

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Mayank
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Mahindra BE6 in BGMI

Photograph: (Krafton India)

BGMI has seen a whole lot of vehicle collabs with some of the biggest international brands and for the first time, Krafton India has joined hands with automobile maker Mahindra. The collaboration is bringing the Mahindra BE6 electric SUV as a vehicle skin inside Battlegrounds Mobile India (BGMI) along with themed items.

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“By integrating the BE 6 into BGMI, we’re not only bringing culturally resonant content to the game but also creating unique opportunities for our players to engage with the best of India’s innovation. Henceforth, setting a new benchmark in consumer engagement, captivating automotive and gaming enthusiasts alike, said Seddharth Merrotra, Head of Business Development at Krafton India.

The vehicle will be available with the latest update starting January 16th along with new crates and events. Krafton also reported that players will also get a chance to win a real Mahindra BE6 after completing the event challenges.

Also Read:Krafton announces new BGMI 3.6 update featuring CarryMinati

First EV to be featured inside BGMI

A quick look at the Mahindra BE 6 will give everyone a vague idea of why the vehicle was selected as part of the collab. The design of the vehicle is a great match inside BGMI, however, this isn’t the only reason. Talking to esports(net), Merrotra revealed that while discussing the collab, they realized that the team wanted to do an entirely different collaboration within the EV line-up of Mahindra.

“Our collaboration with Krafton India brings the BE 6 into the virtual realm of BGMI. By merging automotive excellence with gaming innovation, we aim to engage India’s vibrant, tech-savvy audience, delivering thrilling experiences,” said Veejay Nakra, Joint Managing Director, Mahindra Electric Automobile.

The skin inside the game will be a complete replica of the real-world vehicle. Players will also be able to redeem free crates for the vehicle through the new in-game event. With collabs like these, a lot more possibilities are open in the future.

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