Black Myth: Wukong physical release helped the company

Now a days physical game release is decreased as the industry work towards the future where only digital games are going to released.  As seen by the fact that even the 2023 Game of the Year winner, Baldur's Gate 3, didn't have a physical release until much later, this isn't always the case. Black Myth: Wukong also didn't have a physical release until after its digital launch.  

Nevertheless, its physical publisher, PM Studios, says it's a good thing it did because this release has done well. This is from Mike Yum, the CEO of PM Studios, who talked to our own Eric Switzer at the LVL UP Expo in Las Vegas. "I wish I could reveal the number, but those guys [Game Science] are very private and I respect that. But it’s shown me and all the distributors and partners, and retailers out there that it’s very healthy still. I got a lot of calls like during Christmas and after the New Year’s thanking me and saying that it saved their business," he said.

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Mike Yum highlighted the importance of physical launch

Later, he also spoke about the importance of physical releases in many regions. "It was a huge hit in certain countries like Spain and Italy, and I didn't know why. In places where they still don't have advanced internet technology, they won't download a 100-gigabyte disk because they're paying per data. In places like that, where the bandwidth is low or slower, they were very much waiting for a physical copy of the game."

According to Mike Yum, there is one big advantage of physical release is that it gets a lot of attention to the game because each people in the store get to look at it. However, because digital marketplaces are overcrowded, it is challenging to succeed. To improve the financial situation of GAME, they started to auction off storage goods in the UK. With employment cuts and downsizing over the years, GameStop has also suffered.

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