Why did Virat Kohli remove all ads from his Instagram profile?

In what seems to be a shocking piece of news for his fans, former India skipper and modern-day batting great, Virat Kohli has removed all ads and promotional posts from his Instagram account on Wednesday, April 9. It happened to be a very stunning news for his fans, especially those who follow him on the photo-sharing social media platform.

Notably, Kohli is among the most-followed celebrities on Instagram and made this massive move to leave aside all the assumptions and theories. With that said, here we’ll look at the actual reason behind Kohli taking this big step of removing all promotional posts and brand-related content.

Here’s the reason

The Indian cricketing stalwart has moved all his promotional posts and brand endorsements to the Reels section of his Instagram account. It has also come up with an assumption among cricket fans that Kohli has done this to keep his Instagram account smoother and more friendly for his fans and those who are following him on the photo-sharing social media platform. 

Virat Kohli looks in good touch in IPL 2025 

Speaking of cricketing action, Virat Kohli is currently in action for his franchise, Royal Challengers Bengaluru (RCB), in the ongoing Indian Premier League 2025. He has been in brilliant batting form in the tournament’s current season so far. The former RCB skipper has scored 164 runs in four innings, including an unbeaten appearance, hitting two half-centuries. He is also the leading run-scorer for RCB in the current season.

Now, Virat Kohli will be in action in RCB’s upcoming game against the table-toppers Delhi Capitals on Thursday, April 10. The game will be played at RCB’s home ground, M Chinnaswamy Stadium in Bengaluru. Kohli will be there to open the innings for his side, alongside the star in-form batter Phil Salt.

Notably, RCB are currently placed in the third spot on the tournament's points table, and a win in this game will help it move to the top spot, surpassing Delhi Capitals and Gujarat Titans.