Brand value of IPL in every season from 2021 to 2025

Overview

• The Indian Premier League has recorded a decrease in its brand value for two consecutive years in 2024 and 2025
• In 2022, the league witnessed a huge spike due to the introduction of two new teams and the media rights
• 2023 witnessed the highest brand value for a single edition of an IPL season since its inception in 2008

The Indian Premier League has been the biggest T20 cricket tournament for a long time. Ever since its introduction in 2008, the league has only grown in stature, attracting millions of viewers every year while maintaining the hold each passing year. Since a majority of the best players in the world take part in the tournament, there's no competition for the IPL.

However, the brand value of the league has varied from time to time. The league has had its ups and downs due to various factors in different years. For instance, in 2016 and 2017, IPL's brand value was decreased due to CSK's absence. In 2019, the league's value was estimated at INR 47500 Cr, which reduced to INR 45800 Cr a year later due to pandemic.

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Brand value of IPL in every season from 2021 to 2025

2021: INR 52000 Cr

In 2021, IPL regained its hold among the viewers after having a downhill the previous season due to the pandemic. The fans were allowed in limited capacity to watch in the stadium, which still generated a better viewership and sold tickets, which wasn't the case in 2020. The league's brand value in 2021 was around INR 52000 Cr.

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2022: INR 80000 Cr

After having an increase in its brand value in 2021, the league witnessed a huge spike in its brand value the following season. Two major factors played a role in it. Two new teams, Lucknow Super Giants and Gujarat Titans, were introduced in the league, making IPL a league of 10 teams. Likewise, the media rights were sold for a record price. The league's brand value in 2021 was around INR 80000 Cr.

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2023: INR 92500 Cr

2023 witnessed the peak of IPL's brand value as on date. For the first time since 2019, the concept of home-away matches were back. Due to a high quality season which saw great individual performances, close games, and an excellent finish, the league saw its highest ever brand value in a season. The league's brand value in 2021 was around INR 92500 Cr.

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2024: INR 82700 Cr

IPL's brand value in 2024 witnessed a decrease for the first time since 2020. While there's nothing that points at a certain aspect that led to its decrease, the brand value of the league reduced in the 17th edition of the league. The league's brand value in 2021 was around INR 82700 Cr. It was the beginning of the decrease in the brand value of the league, which happened in the following season too.

2025: INR 76100 Cr

Much like the 2024 season, the 2025 season had a decrease in IPL's brand value. This was suprirsing considering the fact that a major team like RCB won its first-ever IPL title. The gaming bill was passed about two months after the conclusion of the league. Given the downward trend, the BCCI officials might want to find ways to have an increase in the brand value of the league.