How can long feud between Seth Rollins, Drew McIntyre, and CM Punk be booked by WWE?

The trio of CM Punk, Seth Rollins, and Drew McIntyre are likely to have a long feud with each other. Given how brilliant their faceoff has been with each other even without having an official match, there is room for the three to go against each other at least till WrestleMania 41. It might be the first triple-threat feud in a long time in which the fans would be invested without a title being involved. 

There is tension on all fronts. Personally, Seth and CM Punk have expressed their displeasure to work with each other. On the other hand, Drew wasn't happy with the return of the second city saint to the company. Though Drew and Seth have nothing against each other, both have a common enemy. Their feud could not take place earlier this year due to the injury of all three at different points.

Now that all of them are fit, WWE has got a good opportunity to book their matches. The first of them could be at SummerSlam which could prove to be great. Drew deserves to win it given how Punk has cost him the world title matches in three instances. That would fuel the fire in the voice of the voiceless. 

Fitting ending at WrestleMania 41

The trio could then have a go against each other with promos and brawls on Raw that could lead to a match at Bad Blood. Seth probably needs a win at the PLE to establish his story. The trio can then have a go at the world title in the process of which one of them could end up having, Drew McIntyre being the best option, and the other two trying to gain it. 

At Survivor Series, Drew beating Gunther could be an option. Later at Royal Rumble, a fatal 4-way match could lead to Drew retaining the title. Punk winning the Elimination Chamber and Seth further setting up a match would lead to their triple-threat match again. Punk winning the title at WrestleMania could complete the purpose of his return.