WATCH: Serena Williams' investment in Toronto Tempo goes beyond basketball, aims to elevate female players on a global stage

Serena Williams, one of the most iconic figures in tennis, has been named as the new owner of the WNBA's Toronto Tempo, marking a significant milestone in her post-tennis career. This move showcases her commitment to promoting women's sports and creating opportunities for female players.

The Toronto Tempo, set to begin the game in the 2026 season, is the first WNBA franchise in Canada and showcases a major expansion of the league. The 23-time Grand Slam winner joins the group alongside Larry Tanenbaum, Chairman of Kilmer Sports Ventures, and will play an active role in shaping the identity of the game.

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Serena Williams' marks a historic moment for the WNBA and Canadian basketball

The star player's involvement is seen as a great move to enhance the team's brand and appeal, leveraging her global recognition and influence in tennis. Notably, Williams decision to invest in the Toronto Tempo highlights her long-standing advocacy for women's sports and her belief in their growth.

Williams has consistently showcased that women's sports are set to offer an incredible opportunity for investment, and her actions align with the vision. As a legendary player and 23-time Grand Slam champion, Williams brings not only financial backing but also her stature and influence to the team.

Williams presence is expected to boost the visibility and popularity of the WNBA in Canada.

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Watch the video here:

Serena Williams announced as a new owner of WNBA's Tornoto Tempo.

Legend.

Icon.

Mogul. pic.twitter.com/TIjo1nl4XF

— The Tennis Letter (@TheTennisLetter) March 3, 2025

“I am thrilled to announce my ownership role in the first Canadian WNBA team, the Toronto Tempo. This moment is not just about basketball; it is about showcasing the true value and potential of female athletes. I have always said that women’s sports are an incredible investment opportunity. I am excited to partner with Larry and all of Canada in creating this new WNBA franchise and legacy," said Williams.

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