In Pictures: World Number One Jannik Sinner poses for Gucci campaign

Jannik Sinner has recently showcased his stylish side in Gucci's latest campaign, serving as the global brand ambassador for the renowned Italian fashion house. The World No. 1 highlighted his modelling prowess during a captivating winter-themed photo shoot.

At the moment, Sinner is competing at the 2024 ATP Finals, where he is striving to secure his first title at this prestigious tournament. He has performed strongly in his group, significantly improving his chances of advancing to the semifinals by achieving straight-set victories over both Alex de Minaur and Taylor Fritz.

Sinner's modelling for Gucci 

During his campaign in Turin, images from the latest Gucci Gift campaign were unveiled, showcasing Jannik Sinner in standout knitwear against a stunning snowy mountain backdrop. The 23-year-old confidently showcased polished winter wear, featuring a grey sweater, black jeans, a coordinating Gucci belt, and sleek sunglasses.

In another striking pose, the World No. 1 lies on the snow, sporting an ombre grey sweater adorned with the iconic Gucci logo, complemented by an elegant silver monogrammed duffel bag.

View this post on Instagram

A post shared by GUCCI (@gucci)

Jannik Sinner recently impressed in a stylish black-and-white striped Gucci polo shirt as he accepted the prestigious year-end World No. 1 trophy during a special ceremony at the ATP Finals, marking a significant milestone in his career.

Sinner's mom got emotional on seeing his son lift a coveted trophy 

In a heartwarming moment, Sinner's parents made a rare appearance in the player box to support their son as he celebrated this achievement. His father, Hanspeter, radiated pride, while his mother, Siglinde, was visibly emotional, shedding tears of joy over her son's success. Looking ahead, Jannik Sinner is set to face Daniil Medvedev in what promises to be an exciting showdown in his final group stage match at the ATP Finals.

"I just heard that my mom was crying, which is something very cute! Only they know from my early stages, when I was around 13, how many sacrifices we made as a family also. We would have never thought that we’d have this [year-end World No. 1 trophy] at home at some point," Jannik Sinner said.