Emirates extends sponsorship of US Open Championship, set to launch new initiative ahead of 2024 season

Emirates, the largest airline in the Middle East, has decided to continue its partnership with the United States Tennis Association (USTA). The two announced Friday (August 16) that they have renewed their partnership, which will extend the airline's sponsorship of the US Open tennis championships for a 13th consecutive year.

In a statement, Emirates has confirmed its commitment to rehabilitate and renovate stadiums in the United States during their multi-year partnership. As part of this, a “Force for Good” initiative will be launched during the 2024 season at the De Hostos Stadium in Brooklyn. Meanwhile, the renovation of three stadiums will be revealed on September 7.

“Emirates is proud to return to the US Open as the Official Airline, sharing our passion for tennis and sport with fans around the world,” said Boutros Boutros, Emirates’ Executive Vice President of Corporate Communications, Marketing and Brand.

“This is our 13th year of partnering with the USTA, and we are especially proud to be celebrating our renewed commitment to the prestigious event by introducing a new community initiative that will touch the lives of youth in communities throughout the U.S,” he added.

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Novak Djokovic eyes Grand Slam record 

The 144^th edition of the US Open is set to kick off on August 26 and will run until September 8. It will be the fourth and final Grand Slam event of the year. Last year, Novak Djokovic defeated Daniil Medvedev in the final to clinch his fourth US Open title. The Olympic gold medalist will be back to defend his title and claim his record 25th Grand Slam title.

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Meanwhile, in the women’s category, Coco Gauff defeated Aryna Sabalenka in the final to win her maiden US Open title and her first major title. However, the American suffered a stunning upset at the Cincinnati Open.

Kirsten Corio, the USTA’s Chief Commercial Officer, said: “Emirates has been a bedrock partner of the US Open for the last 12 years, and we’re thrilled to have our partnership continue in ways that will have a profound impact on the sport and in communities across the country.”