WATCH: Lakers coach JJ Redick slams reporter for creating 'narrative' around Rui Hachimura, shuts down 'next step' talk

Los Angeles Lakers head coach J.J. Redick didn't hold back when a reporter questioned the development trajectory of forward Rui Hachimura. The former NBA sharpshooter, now at the helm of the Lakers, responded with a pointed retort that put the focus squarely on team success rather than individual growth stories.

During a press conference, the reporter asked Redick if Hachimura was ready to take "the next step" in his development this season. Instead of offering a typical coach-speak response, Redick shot back, turning the question on the reporter: “You tell me. You’re creatin’ the narrative. You tell me. What is the next step?”

Here is the video:

JJ Redick answered the Rui question beautifully.

Reporter: Do you think Rui could take that next step for you guys?

JJ: what is the next step?

Reporter: you tell me?

JJ: you tell me, you're creating the narrative... IDC about next step, I care about how he impacts winning. pic.twitter.com/sgr6WX5mXQ

— Devin. (@DevDock) October 3, 2024

Redick’s frustration was clear. He wasn’t interested in discussing vague terms like "the next step." For him, the only goal is how Hachimura can impact the Lakers' chances of winning. “I don’t care about what the next step for Rui is. I care about how he impacts winning on our team, and for me, that’s my next step,” Redick explained. “And I think he can do that.”

'We have to be cognizant', says Redick

When the conversation shifted to Rui Hachimura’s recent Olympic performance, Redick acknowledged that Hachimura had a different role in the Olympics than he will with the Lakers. Redick emphasized the need to utilize Hachimura’s skills effectively, particularly in isolation and post-up situations, while being mindful of his midrange shot selection. “We have to be cognizant of what his shot profile looks like,” Redick said, but reiterated that the primary focus is how Hachimura can contribute to winning.

The Japanese forward is entering his second full season with the Lakers after averaging 13.6 points, 4.3 rebounds, and shooting an impressive 53.7% from the field and 42.2% from three-point range last season. Redick’s comments suggest that while Hachimura has room to grow, his true value lies in his ability to complement Lakers stars LeBron James and Anthony Davis in their quest for another championship.

As Redick takes on his first head coaching role, his no-nonsense approach to media interactions and player expectations is already showing. While his style might be polarizing, Redick is laser-focused on what matters most to him—winning.