Top 7 WWE Superstars with highest merchandise sales in 2025

7. Rhea Ripley

Rhea Ripley's merchandise continues to perform well, reflecting her growing popularity in WWE. Photo Credit : Source: X

6. Jey Uso

Jey Uso topped WWE's merchandise sales in June 2025, with his "Four Letters One Word" t-shirt leading the charts. Photo Credit : Twitter

5. Becky Lynch

Becky Lynch's merchandise remains highly sought after, with her "Held Down By The Man" t-shirt being a top seller. Photo Credit : X

4. Seth Rollins

Seth Rollins maintains a strong merchandise presence, with his "World Heavyweight Champion" t-shirt being among the most popular items on WWE Shop.

3. Roman Reigns

Roman Reigns remains a top merchandise seller, consistently appearing in the top rankings. His dominant presence in WWE and captivating character continue to drive merchandise sales. Photo Credit : X

2. Cody Rhodes

Cody Rhodes has experienced a resurgence in merchandise sales, ranking third at the 2025 Royal Rumble. His compelling storylines and high-profile matches have bolstered his appeal among fans. Photo Credit : X

1. John Cena

John Cena continues to be a dominant force in WWE merchandise sales. At the 2025 Royal Rumble, he secured the second spot for top merchandise sellers, trailing only behind WWE itself. His enduring popularity and legacy contribute significantly to his merchandise success. Photo Credit : X

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