WWE signs returning stars quietly and uses NDAs so even wrestlers don’t know who’s coming back.
Separate flights, private cars, and off-site hotels keep returnees from being spotted.
Returnees appear under fake names on production sheets to avoid leaks.
Only top officials know the real plan; most of the crew is kept in the dark.
WWE uses filler segments or fake story teases to distract fans before a surprise moment.
Production hits the return theme song at a perfectly timed, unexpected moment.
Cryptic hints like QR codes or mysterious attacks build excitement without giving away the return.