The Rock’s surprise return immediately spiked WWE TV ratings, delivering the highest weekly viewership of the year.
His appearances turned ordinary shows into premium events, driving record-breaking ticket sales for SmackDown and premium live events.
The Rock reignited major storylines-especially the Bloodline saga-bringing back long-lost excitement and unpredictability.
His presence connected Attitude Era fans with Gen Z viewers, expanding WWE’s audience beyond its core base.
Every promo, moment, and confrontation involving The Rock dominated global trends, giving WWE unmatched digital reach.
Behind the scenes, The Rock collaborated closely with Triple H, helping refine promos, storytelling, and character arcs.
Merchandise sales skyrocketed, sponsorships increased, and WWE regained mainstream attention thanks to The Rock’s star power.