7 Reasons WWE protects Roman Reigns so much

Roman consistently pulls the highest TV ratings, ticket sales, and premium live event numbers—making him WWE’s most bankable superstar.

His “Tribal Chief” character revived WWE’s storytelling, becoming the company’s most iconic persona since Cena’s prime.

With few main-event-ready stars, WWE relies on Roman as the face who can carry major storylines without risk.

WWE wants to rebuild the world title’s legacy; Roman’s long, dominant reign adds credibility and big-match aura.

Roman’s merchandise—T-shirts, Tribal Chief gear, Bloodline items—remains a top seller, making him financially irreplaceable.

WWE is prepping Roman for a Cena/Rock-like future. Protecting him now increases his mainstream appeal later.

The Bloodline saga dominates fan interest, YouTube views, and PPV buys. Protecting Roman keeps the storyline powerful and profitable.