Real Madrid has officially shortened the name of its legendary home, Real Madrid has officially shortened the name of its legendary home
The club confirmed that the stadium will now be branded as 'Bernabeu' across all official platforms, promotions, and international marketing
The decision is driven by a global marketing and commercial strategy as Real Madrid looks to position the venue as a year-round entertainment hub
Beyond football, the newly renovated 'Bernabeu' aims to host concerts, conferences, business events, and global shows, expanding its commercial footprint
The original name honoured Santiago Bernabeu de Yeste, Real Madrid’s legendary ex-player and president who reshaped the club across 35 years
The removal of his full name has sparked mixed reactions among fans and historians, with many debating whether the legacy is being diluted