Cena’s star power still drives ratings and ticket sales, as no current superstar matches his global appeal.
His growing Hollywood presence brings mainstream buzz, pulling casual and new viewers back to WWE.
Cena adds a genuine big-match feel to PLEs, making any show he appears on instantly more important.
He remains a valuable mentor for young talent, helping rising stars gain credibility and exposure.
Cena’s merchandise remains top-tier, continuing to generate massive revenue for the company.
His strong emotional connection with fans guarantees electric crowd reactions every time.
As a symbol of WWE’s golden era, Cena helps bridge the legacy of the past with the present, keeping long-time fans engaged.