WATCH: Elena Rybakina steals spotlight, playing a prominent role in WTA's rebrand video

The WTA's recent rebranding initiative has generated major buzz, with tennis sensation and world number seven Elena Rybakina playing a notable role in its promotional efforts. The release of a dynamic video featuring top WTA players, including the Kazakh star, has served to heighten anticipation and excitement.

This strategic use of video content, particularly featuring top players, seems to be a powerful tool for engaging fans and covering the essence of rebranding. The star player's presence in the campaign showcases her status as a leading figure in women's tennis and her importance to the WTA's vision for the future.

The video itself, with its focus on creating an atmosphere of excitement, showing the WTA's intent to bring more energy to the sport. The broader context of the WTA's rebranding highlights a desire to capitalize on the growing popularity of women's tennis and to elevate its global presence.

By featuring diverse and compelling players like Elena Rybakina, the WTA seems to connect and showcase the skill and passion that define tennis. Notably, Elena Rybakina's involvement in the WTA's rebranding video is a testament to her influence and the organization's commitment to showcasing its stars.

WATCH the video here:

Elena Rybakina’s new video for WTA’s rebrand on their official website:

"I want to inspire the young generation, especially girls back in Kazakhstan. That's an important part." 🇰🇿🥹

pic.twitter.com/UbmsADxUf6

— The Tennis Letter (@TheTennisLetter) February 27, 2025

Also Read: WATCH: Matteo Berrettini unleashes a stunning backhand shot, silences Stefanos Tsitsipas in Dubai quarter-finals

Barbara Schett opens up on Elena Rybakina's coach Stefano Vukov ban

Meanwhile, the controversy surrounding Elena Rybakina and her, coach Stefano Vukov, has drawn major attention from former world number seven Barbara Schett. Schett's perspective highlights the complexities of the situation, particularly concerning the dynamics of their relationships.

“In my opinion, he subjected Elena to complete brainwashing. You can see how he treats her and how he speaks to her. Things escalated at the 2024 US Open and the team and family tried to remove him. We know that she has major ups and downs mentally, probably because of him. He definitely abused her mentally and that’s why I think it’s right that he was banned from the WTA. I heard in Australia what he shouted from the players’ box. That is simply not acceptable,” Barbara Schett told German sports magazine, Kicker, in a recent interview.

Also Read: WATCH: WTA unveils modernized logo, signifies a new era of women's tennis