WATCH: Elena Rybakina launches YouTube channel, brings fans closer to follow her journey

Tennis sensation and world number six Elena Rybakina has recently launched a YouTube channel called "Keeping Up with Lena." The initiative aligns with a growing trend among players like 2025 Australian Open winner Jannik Sinner and tennis stalwart Daria Kasatkina, who share behind-the-scenes content with their fans on their YouTube channel in their spare time.

In her debut video, the 25-year-old star player showcased a glimpse into her personal life, featuring a scene where she rode a bicycle with her dog in a basket. This content gives fans an intimate look at her experiences beyond the tennis court.

The launch of her YouTube channel comes at a time when she is making her appearance in the Qatar Open 2025, where she has already advanced to round 16 after a stunning win over Peyton Stearns. This move showcases a broader trend of athletes engaging with their audience through social media platforms.

Also WATCH: Cute interruption halts Qatar Open 2025 showdown between Aryna Sabalenka vs Ekaterina Alexandrova

WATCH: Keeping Up with Lena! Elena Rybakina's new YouTube journey begins 

Elena Rybakina - Stefano Vukov saga after the WTA's recent verdict!

Meanwhile, Elena Rybakina has been making bold headlines after her former coach, Stefano Vukov, has been under tight scrutiny since the 2024 US Open. In August 2024, after his departure as Elena Rybakina's coach, the WTA investigated the Croatian for breaching the code of conduct. Recently, the WTA announced that Vukov would be banned after an investigation into his behaviour towards the 2022 Wimbledon champion.

The WTA confirms that the independent investigation on Stefano Vukov’s potential breach of the WTA code of conduct has concluded.

His suspension will remain in place. https://t.co/kkpvSMR3NL pic.twitter.com/BPgBpg35JX

— The Tennis Letter (@TheTennisLetter) February 11, 2025

A statement wrote, "The WTA confirms that the independent investigation into a potential breach of the WTA Code of Conduct by Stefano Vukov has concluded.

“Following this process, the suspension remains in place. To protect the confidentiality and integrity of the investigation and its findings, the WTA will not provide further details. We remain committed to ensuring that all matters are handled in a fair and objective manner in accordance with the WTA Code of Conduct.”

Also read: Why did Stefano Vukov get banned? Key takeaways from the investigation