Lionel Messi launches very own production company

World-renowned football player Lionel Messi is starting a production business. Founded in collaboration with Smuggler Entertainment, the company behind Messi's World Cup: The Rise of a Legend as well as Messi Meets America, 525 Rosario has been named for the eight-time Ballon d'Or winner's hometown in Argentina.

According to the statement, the JV will produce family-friendly television shows by developing and producing high-end movies, television shows, live sporting events, and community activities. It will also produce branded content and advertisements for players, such as Messi. 525 Rosario, which is represented by WME and has its headquarters in Miami and Los Angeles, will be run by the Messi family with Tim Pastore of Smuggler Entertainment as CEO.

Lionel Messi said, “Entertainment has always been a passion for me whether that be on the pitch or in other areas. I’m really motivated by the opportunity to pursue the project we created with Smuggler Entertainment and to expand it further to create content and experiences on a global scale through this new venture.”

With $135 million in on-and off-field earnings in the last year, the athlete-star, according to Forbes' 2024 tally, ranks to be the third-highest-paid sports personality globally. The production shingle represents an expansion for this rising talent.

“Highlight and build upon everything Leo Messi stands for” : Tim Pastore 

Pastore also spoke about what 525 Rosario is aiming to achieve. He said, “highlight and build upon everything Leo Messi stands for through not only massive premium content on a global scale but also community outreach and family-focused initiatives. We are very grateful to Leo and his family for the opportunity to create and partner on media experiences for local and worldwide audiences while pushing the boundaries of traditional genres.”

A statement in tribute for Lionel Messi also said that, “The goal remains to inspire and connect with people around the world in a completely new way, and we are looking forward to this venture. We would like to continue advancing in the entertainment sector, bringing new initiatives and productions with global reach through innovative storytelling, programming, and experiences.”