Charles Leclerc, the F1 driver and music composer, has partnered with Chivas Global over a multi-year deal. The iconic whisky brand has started its partnership with the Monegasque driver for alcohol and beverages. Leclerc is very passionate about music, and Chivas will be helpful for him to create more of his albums. To celebrate his new chapter with Chivas Global, Leclerc will host an exclusive piano bar in Melbourne on March 11th.
This is a VIP event, so only guests who already have the VIP passes can experience the event live with Leclerc’s piano play and Chivas signature Regal cocktails. The beverage brand was established in 1909, and since then, they have partnered with many sports clubs, including premier league football clubs. This time, they have partnered with one of the iconic brands in the world, Scuderia Ferrari.
WATCH: Charels Leclerc at Leclerc's Piano Bar
Leclerc, being their driver with his outstanding performance over the years and his music knowledge, adds value to them. Chivas Regal calls out Charles Leclerc as one of their important partners. They said, “It’s no secret Charles has had incredible success in his life, but it is his tenacious spirit, commitment to excellence and off-track passions that inspired this partnership.
The 88 notes of the piano draw perfect parallels with the 85 flavour notes of our iconic Chivas 18-year-old expression, showing how both music and whisky blend passion with precision.” Leclerc and Chivas Regal released an ad campaign recently, which was a huge hit for the brand.
Charles Leclerc concentrates on racing and music at the same time. Whenever he gets free time, he composes music and releases it on music platforms, and he is already a popular star on Spotify. The Monegasque driver will drive this week at the Australian Grand Prix. The Ferrari team looks very strong, with Lewis Hamilton and Charles Leclerc as their two drivers. They are also hoping to end their title drought this year.
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